Content marketing in gaming is a marketing approach that involves developing and sharing relevant articles, videos, podcasts, and other material to attract, engage, and retain the audience. It creates expertise, raises brand recognition, and upholds your gaming company at the forefront of people's minds. Content marketing is a tried-and-true marketing strategy. Here is an interesting fact for you, blogs generate 67 percent more leads than non-blogging businesses!

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What is Player Segmentation?

Player segmentation groups your players into various units, small or large, based on their behavior(Common traits and shared characteristics). The operators can target each segment individually with relevant offers and content that best cater to their interests. Also, provide immense value by reaching the right people via the right medium and time.

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