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Maximize sales through the Sales Funnel Model

How to understand the customer journey
Maximize sales through the Sales Funnel Model
What proportion of people who know about your product eventually end up buying it? How many people are you reaching, and how many are you losing before they purchase? The concept of the sales funnel is a way to understand the customer’s journey, from awareness of your product, to interest in learning more, to a decision to buy it, and finally to the action stage of making a purchase. Like a funnel, you can visualize it as an upside-down triangle, with potential customers being eliminated at each stage.

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Optimizing Online Donations in the Giving Season

Donations to nonprofits peak during the winter holiday season, when giving of all kinds is traditional. Many people want to donate to charities during holidays as a way to spread joy during the season and like to give donations rather than buying gifts. In the United States, charitable giving (giving to non-profit organizations) can also be deducted from taxes. The holiday season coincides with the donation deadline of Dec. 31 to claim a dedication for that calendar year, which is another big reason why there’s a spike in donations.

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The Sales Funnel: Awareness

Where and when to place content
The Sales Funnel: Awareness
Knowing where and when to place your content and how to make your content attention-grabbing will enable you to achieve perfect audience alignment.

Implementing a sales funnel requires a sound digital strategy. Three essential questions to ask yourself are:

Is the funnel primarily aimed at new customers or returning customers?
How many demographics do I want to target?
Does my tech stack meet the requirements of my funnel?

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The Sales Funnel: Interest - Conveying a Convincing Message

Populating your Google AdWords, social media, and email marketing channels with content that performs will drive traffic to your website.
The Sales Funnel: Interest - Conveying a Convincing Message
Once someone acts to visit your website, they have transitioned from the “Awareness” section to the ‘‘Interest’’ section of the funnel. At this point, they will have expectations of what they should see based on the channel and content that compelled them to learn more about your offering.

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