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The Easy Way to Buy a Car With Bad Credit | #the car rental market is just a multi-billion dollar field of the US economy. The US phase averages about $18.5 billion in revenue a year. Nowadays # you will find approximately 1.9 million rental vehicles that service the US phase of the market. Furthermore # there are lots of rental agencies besides the leaders that subdivide the total revenue # specifically Dollar Thrifty # Budget # and Vanguard. Unlike other mature service industries # the rental vehicle market is extremely consolidated which sets potential newcomers at a cost disadvantage simply because they face large feedback prices with a reduced probability of economies of scale. Furthermore # the majority of the profit is created with several firms including Enterprise # Hertz # and Avis. For the fiscal year of 2004 # Enterprise created $7.4 billion in total revenue. Hertz got in the second position with about $5.2 billion and Avis with $2.97 in revenue.